This isn’t just a brand story.
This is the start of a dream—a story of two individuals, countless ideas, one shared vision, and a heartfelt decision to come back home to begin again.
After spending three transformative years in the United Kingdom, working with startups and experiencing the global pulse of innovation and culture, Pratik Prakash Brahmapurkar began to question what truly mattered. With a background in Electronics Engineering, a Master’s in Business Analytics, and a personal journey deeply rooted in yoga and minimalism, he found himself craving more than just professional growth—he wanted purpose.
Meanwhile, Jui Pratik Brahmapurkar, an Architect and Interior Designer, was finding her own path. For her, design was never just about style—it was about creating something that connects, comforts, and communicates. Her love for aesthetics, detail, and functional beauty had always been a quiet fire within her, waiting for the right time and space to rise.
That space became eHypermart.in.
When we returned to India, it wasn’t because we had to—it was because we wanted to. We wanted to build something of our own, something that felt real. A platform where our passions could collide, complement, and create. Something where design meets consciousness. Where style meets soul.
We started small.
The original plan? Just Tote Bags. Beautiful, practical, meaningful tote bags that reflect everyday needs and mindful choices.
But as we began crafting and experimenting, something shifted.
Our creative vision expanded. We saw an opportunity to bring in more categories—bottles, unisex clothing, accessories, and lifestyle products, all echoing the same core values: minimalist design, expressive identity, and a deeper respect for the planet.
We are the first to admit—we’re not 100% sustainable yet. But we’re walking that path with intention and honesty. Every decision, from sourcing to packaging, is made with the long-term goal of building a brand that treads lightly on the Earth while making a meaningful impact.
Jui continues to pour her heart into the design side of the brand, ensuring that every product is not just functional, but beautiful and unique. Pratik brings the balance—combining vision, operations, and purpose with the calm wisdom of yoga and the clarity of experience.
Together, we’re not just building a business—we’re crafting a lifestyle.
eHypermart.in is our way of saying:
Let’s slow down.
Let’s choose better.
Let’s live with meaning.
This is just the beginning.
And we’re so glad you’re here for it.